In no particular order, these are the things I am continuing to learn about using social media for ministry.
A picture is worth a 1000 Likes.
Our families pastor posted pictures of our youth group bonfire and racked 804 views and bunches of likes and shares. A video posted at the same time also did well. Both continue to generate traffic. People love to “see” what’s going on and interact with events.
Posting regularly is an essential if you want to keep people engaged.
Each social media platform has its frustrating features.
Facebook’s algorithm will allow only a small percentage (5-40%) of your audience to see your posts. The only way to boost your content is organically when people like or share it or when you pay for it to be seen. It’s just the way it is!
Twitter posts are seen instantaneously by your followers, however, tweets have a shorter life span. A large part of your audience may not see your content because it has passed its maximum viable visibility.
Instagram is fast becoming a social media platform for churches, but it is less social than other platforms and it’s more difficult for people to find your church organically.
Social Media can sometimes be anti-social.
Nothing beats a handshake or conversation over a cup of coffee. Social media tools should never be an excuse to disengage from “in the flesh” incarnational ministry. Jesus didn’t come into the world via a social media post. He pitched His tent in a neighborhood. Incarnation means in the flesh. Social media should facilitate in person not replace it.
It’s hard to go it alone.
Developing a social media ministry team is a great idea, but most of us are going it alone. When we get busy it’s hard to stay consistent.
A Content calendar is an awesome idea if you use it.
Content Calendars are great ideas, but like any tool it has to be used.